Specialising in Natural Hair Care, Beard Care, Natural Skincare, Beauty products, Perfumes and Accessories.
Address: 38 Melle Street, Johannesburg
Telephone: 074 777 3333
Operating Hours: 10am-5pm Weekdays and 10am-2pm Saturdays
Website: www.plushluxury.co.za - Registered and will be active soon (check Feb 2017)
Social Media: Can be found as PlushLuxury on Instagram, Facebook and Twitter
Above: Fragrances are Plush's Flagship Product LineI just had to delve a little deeper with these gentlemen to fully understand the whys of what they do or are doing for us black women. Is this store an example of men jumping on the band wagon and making money off women in the natural hair space - I thought about it and just had to ask it - I can happily respond with a big NO! As mentioned above the empowerment is the foundation upon which Plush Luxury are built upon and for them, their existence is about building others - building up black owned excellent businesses, they are a channel to market which encompasses opening doors to the market for black businesses especially those owned by women. 'This would just be like brothers supporting their sisters and at the same time needing the support of their sisters' as they would not be the business that they are today without their current partners (90% female owned brands) and their customers, YOU. 'The Plush Luxury ethos is about dominating Our space with Our brands with Our people - for us by us' as elaborated by Peter.
Above: Some of the brands you can find in storeWhy should I or anyone shop at Plush Luxury? 'Because first and foremost we offer a personalised service. We are not trying to sell but are creating value in your life. Even if you don't purchase, you still walk away with education, a smile and of course the full Plush experience' Peter explained. Did I see this...indeed. Customers came in more than once and I watched as Peter and Thandekile worked to make the ladies feel at home, they inquired about them as individuals, little intricate details of their personal lives, they got to know them a little and did those ladies leave with a smile - they certainly did.
Above Left - Peter engaging with a customer and Right -Thandekile ready to talk businessPlush Luxury Slogans:
- Be You
- Be Your Best Self
- Plush Loves You
'A purchase from Plush is an endorsement that you love yourself' continued Peter.
- Plush are customer focused
- Plush co-founders consider themselves a family and take this philosophy into the brand along side their partner brands and their extended family being the entire community in which they operate as a whole.
- Plush strive for excellence
SOME of the brands you can find at Plush Luxury Concept Store: (in no particular order):
> Corium Naturals - natural skin care products
> The Moisture Factory - natural hair care products
> Asili - natural skin and hair care products
> Natural Aura - natural hair care products
> Nubian Nature - natural skin and hair and beard care products
> Yivani Naturals - natural skin care products
> Zarona - natural hair care products
> Purpul Hair - natural hair care products
Above: Some of the brands you can find in storeThey are committed to developing as many black excellent brands as they can as they not only stock products but strive to build the brands, give business advise etc and make the brands family, helping one another and in turn helping the family as a whole. Prospective brands are interviewed and due diligence is carried out on each one.
Above: Some of the brands you can find in storePlush Luxury plan on opening in as many locations as feasible and want to develop a strong online presence (February will see more developments on this). Sounds great doesn't it, as I know alot of ladies do not like buying online.
Plush Luxury in one sentence - 'Plush Luxury is dedicated to providing accessibility to the highest quality locally produced/owned beauty and personal care products and luxury accessories'.
Thank you Peter and Thandekile for your time, I will keep watching and hope to do an update in the future.
Ladies - go on and pay them a visit. I purchased a few products and enjoyed my Plush Luxury experience (o: Oh and they do have a Loyalty system where you can accumulate points with every purchase and can exchange the points for discounts on future purchases. Nice one!
As always listen to your hair, and now you have a place to get some good hair care products to nurture your beautiful tresses.